The Performance Trick Elite Athletes Use That Every Entrepreneur Should Know

There are an abundance of tropes made in comparison between professional athletes and entrepreneurs that most of us have heard before: “endurance and mental strength are the most important elements of successful entrepreneurship”, “practice makes perfect”, “determination is key”. Nicholas Sonnenberg, the co-founder of the entrepreneurial outsourcing platform Leverage, writes in an Inc.com article that a less talked about tool in the arsenal of some of the greatest athletes could be instrumental to entrepreneurs. What do the Rock and Kobe Bryant have in common and how can you use it to step away from some of your limitations and “show up the way you want to show up” in your job or new business? Read more>>

If You Can Show Me These 7 Elements In Your New Venture Plan, You Are on the Road to Success

Many people have begun to voyeur in new venture creation in the past few years as the climate becomes increasingly favorable to entrepreneurs. A huge part of the improvement in market climate comes from the swelling ranks of venture capitalists (VC) looking to grow their capital with promising businesses. These VCs see a number of different entrepreneurs in their quest to invest. According to Martin Zwilling of Inc.com there are some key attributes that unite the entrepreneurs that obtain financial backing and differentiate them from the entrepreneurs that do not. How do a few very basic steps taken very early on in the venture planning process prepare a business to go to market and thrive? Read more>>

What You Need to Know about the Newest Frontier of Brand Storytelling​

Transmedia storytelling is a marketing approach in which the idea is to create a coordinated story experience to the consumer through the use of the four P’s: pervasive, persistent, participatory, and personalized. This approach first started to emerge in 1999, with the Blair Witch Project. This was a fictional documentary with a series of different events to help find missing persons. This story kept audiences on their toes and eager to watch the next episode in order to help find the missing people.  Since 1999, transmedia storytelling has been able to take off with the help of social media. When brands use this approach to marketing, audience members are able to actively participate through various social media channels. When the brand is able to actively communicate with their audience it helps to build a connection and ultimately create brand loyalty. Read More>>

 

Difficult Conversations Can Jump Start Company Innovation

Autocratic or authoritarian leadership is an approach many successful companies have taken, like Apple and Harley Davidson. However, this leadership ultimately kills organizational morale and in the long-run can deteriorate the success of a company. Brené Brown author of, Dare to Lead, explains how being a vulnerable leader ultimately breeds more success than being an autocratic leader.  Having the courage to be vulnerable and let your employers in, can build stronger workplace relationships and ultimately build a stronger overall organization. When leaders allow themselves to be vulnerable it encourages their employers to share their thoughts and feelings towards a situation. Knowing what your employers feel and what they want allows them to feel cared about and valued, which can help lead to less turnover. Read More>>

Brand is More than Meets the Eye

A subtle but powerful shift has been moving through the realm of startups in the past few years. With the number of businesses entering the market every year exploding and with very few barriers to entry, new ventures have to dream bigger than stealing market share from established corporations — they must also defend their market share from startups with similar offerings who are entering the market at a similar time. With a constant influx of new ideas, it is no longer enough to simply offer a number of features and an incredible user experience. Those have become commonplace. According to Emily Heyward of TechCrunch.com the difference between success and failure for a startup often hinges upon branding. How exactly can you brand your company to position yourself above the competition? Read more>>

The Eureka Moment Myth

Every hardworking innovator dreams of the day that they might by happenstance stumble across the next big idea. This popularized picture of success — in which smart people have a world-changing idea dropped into their laps — is rampant within the entrepreneurial community, perpetuating the idea that simply being in the right place at the right time is enough to create an innovation that becomes a household name. Greg Satell of Inc.com sets the narrative straight by breaking down the popular story about the discovery of penicillin by Alexander Fleming in 1928. While it is enticing to believe that he was able to walk into his lab and miraculously turn the antibiotics that he found there into a commercially successful, life-saving drug, the truth of the story is something quite different. Why should you discard the idea of success hinging upon a “eureka moment”, and what is the actual process of developing a great idea into a successful one? Read more>>

Why The Semi-Nomadic Himba Are So Good At Thinking Outside The Box

Stepping out of your comfort zone is something that people are encouraged to do since they are young. However, people are reluctant to trying new methods of doing things especially when the method they are using seems to be working perfectly fine. Psychologists call this way of thinking, cognitive set. Sarah Pope a neurologist from the University of Texas at Austin wanted to explore this way of thinking and see if it was natural human instinct, or was developed from Western way of living. Pope found exciting results when running tests on both Western and non-Western humans that may help psychologists to answer many other questions about humans flexibility when thinking.  Read More>>

To Improve Customer Experience, Embrace the Outliers in Your Data

Many successful companies are starting to veer towards the idea of using customer analytics in order to get a better grasp of how their customers interact with their products or services. Using information from customer analytics has come to help many companies, in a 2018 survey SAS Intel found that over half of company revenue growth came from the use of customer analytics. However, many business leaders are missing crucial information when studying this data. When studying the data many businesses ignore the outliers, when in fact this might be the top information that companies need to be looking at. These outliers can highlight a products biggest strengths or weaknesses which can help companies really understand what their target customers really want. Read More>>

How Leaders Shape Company Culture

What separates successful companies from iconic companies? The answer, according to William Craig of Forbes.com, is the critical element of culture. The question that so many different companies struggle with is how they can capture a culture of ethical behavior and fairness, and ultimately harness it to success. The answer to this seemly complicated question boils down to leadership. Leaders set the tone in their companies and exemplify for their employees what their company stands for and what the most important milestones for success are. Their leadership determines the success of a company in much more than just the classical sense of management based accomplishment. How engaged are employees and how encouraging of fluidity and new ideas is the company? All these questions and more are answered by the company’s leaders.  Read more>>

Richard Branson Says This Emotion Helped Him Start Virgin Atlantic, and It Will Work for You Too

What is going through the minds of some of the most successful business moguls when they land their breakthrough business idea? In an interview with wildly prosperous entrepreneur Richard Branson of Virgin America Inc., reporter Minda Zetlin of Inc.com gets an insight into what the key to the billionaire’s success in his ventures is. Branson isn’t done yet either. He continues to harness the feeling that led him to found Virgin Atlantic in the first place to further diversify his corporation’s portfolio of activities. Read more>>

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