To Blast or Not to Blast?

The entire concept of email blasting divides email marketers like no other topic. Blast is considered as the global warming of email marketing. Some email marketers claim it’s a looming issue, detrimental to the ecosystem and proof that a systematic change is needed. Some use the term for personal gain or profit. Others deny there is any problem at all. The modern marketer feels that the word blast implies that no thought has been put into an email campaign and the term should be banished. Read More>>

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