CAN A $200 BEARD-GROWING KIT MAKE YOU COOL? WE GAVE IT A TRY

Traditionally when you think of a beardsman you think of, like, a biker or an outdoorsman or a lumberjack. But Eric Bandholz, the founder of a men’s-grooming company called Beardbrand is set to change that perception and give professional expert help to urban beardsman. Bandholz’s company is tapping into a growth market where beards have a made a huge comeback over the past few years, and lots of new beardsmen are eager for products to help tend the bush. Between 2009 and 2013, the number of men with face fuzz increased 21%, and men’s grooming products in general are booming: Bandholz is looking to capitalize on the same by offering upscale grooming products which he does via his website, Tumblr, and YouTube channel. Research firm Mintel has estimated the category could hit $3.2 billion in sales by 2016, as compared to $2.2 billion in 2006.Read More>>

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