Are Consumers Gaming You? Let Them, Says Mindshare Study

A survey which involved 2000 US consumers showed that just 47 percent reported that “advertising helps them learn more about the products companies have to offer, while 66 percent of respondents feel they are “always being marketed to.” But the study also found that 47 percent of respondents have attempted to purchase airline tickets on days prices are lower, and 31 percent admitted to intentionally leaving items in online shopping carts in hopes of receiving a discount from the store via email or native ad. Read More>>

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