What Matters Most for Marketing in 2015?

Salesforce.com has released a report offering a strategic insight into key priorities for marketers in the coming months. Salesforce surveyed more than 5,000 marketers around the world to compile the findings in its second annual report. the survey found that marketers are planning to spend more on social media advertising, social media marketing, location-based mobile tracking, mobile apps and e-mail marketing to create cohesive customer journeys. Also 84 percent responded to increase or maintain marketing budgets in 2015, with social and mobile marketing topping the priorities list. Read More>>

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