Weekend Read: Startups Should (Almost) Never Discount Their Prices

Discounting is a slippery slope. Eliminating price reductions denies mediocre salespeople their favorite crutch, while encouraging creative salespeople to craft non-price incentives to spur purchases.Habitual discounting is self-defeating at a start-up — it reinforces customers’ proclivity to delay their purchases, which aggravates the issue in subsequent quarters. Read More>>

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