What Is Windowing?

Marketers need to consider a windowing tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free format. The concept of release windows is a controversial one. Distributors see the practice as a valid strategy for maximizing revenue around content, while fans view it mostly as an inconvenience, which sometime leads to piracy over legitimate outlets.Experts believe that it is time  to re-examine what exactly we mean by “windowing.”. Read  More>>

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