The number of wearables in the market is accelerating and financial service companies think of using them to draw and retain customers. The technology can be used as a new medium to collect consumer usage data. This will help in understanding how consumers interact with money on a daily basis. Companies can then provide a more personal experience based on the usage.
However, there won’t be a one-fit solution to this type of services, as consumers will likely have multiple devices. The technology of this kind is very immature today, but we will see a highly contextual and relevant solution in the near future.Read More >>