How to use mobile as a bridge between digital and physical

Today lots of consumers research on their mobile devices before making purchases. Many stop by a store to experience the product during the purchase journey, regardless of where the ultimate purchase is made. Mobile devices have become a key tool in a marketer’s toolbox. They are often used as the medium to reach users. Customers’ smartphones and other mobile devices are like extra sales assistants that can make shopping more efficient and personal. Read More>>

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