A beginner’s guide to display advertising

Display ads are the boxes on websites. They can be along the top of web pages such as the traditional banner ad, or the larger text billboard, they can also be videos. There are countless combinations of formats, sizes, and styles, allowing you to mix it up which illustrates the flexibility of display ads.

Display ads also travel far. The search giants can match your ads up to websites and apps based on keywords or your own targeting preferences. They’re also fairly straightforward to measure. Display advertising analytics allow you to track the number of clicks, impressions and conversions the ad has generated in real-time, giving you an up-to-date picture of what is resonating with consumers. Read More>>

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