Why buy buttons haven’t taken off…yet

Buy buttons were a big topic last year and in battle , all of the major industry players were racing to develop their own version, promising that this feature could help retailers accelerate online sales.
This year, however, they are not really moving the needle for retailers as they are supposed to. The reason behind this can be attributed to two things: First, social does not drive enough traffic to ecommerce sites. Secondly, buy buttons have not yet become a habit for online and mobile shoppers. Read More>>

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