Kellogg Starts Venture Fund to Find Growth Amid Cereal Slump

Kellogg Co., struggling with slumping U.S. cereal sales, will invest about $100 million in a venture fund, a bid to use a Silicon Valley approach to find the food industry’s next growth engine. The fund – named Eighteen94 Capital, a nod to the year the company’s flaked cereal was invented – will look to take minority stakes in startups developing new packaging, ingredients, products and technology. Read More>>

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