Building Customer Loyalty Takes Way More Than Discounts

Deploying a retail customer loyalty strategy is much more than just offering a discount for continued patronage. As Beagle Research Group founder and managing principal Denis Pombriant explains, it’s the connection between a consumer experience and the customer journey. And, when done right, it can pay off big, said Pombriant, noting industry research revealing the potential to boost profits by as much as 20 percent. Read More>>

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