Google X and the Science of Radical Creativity

The setting is X, the so-called moonshot factory at Alphabet, the parent company of Google. And the scene is not the beginning of some elaborate joke. X is perhaps the only enterprise on the planet where regular investigation into the absurd is not just permitted but encouraged, and even required. Each X idea adheres to a simple three-part formula. First, it must address a huge problem; second, it must propose a radical solution; third, it must employ a relatively feasible technology. In other words, any idea can be a moonshot—unless it’s frivolous, small-bore, or impossible. Read more>>

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