Blockchain: Reshaping advertising, removing fraud, rebuilding trust

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the forefront of disrupting the $532 billion advertising industry. Awareness is critical and advertising is a necessary component to driving consideration. You also know that the current model does not optimize your effectiveness or your return on marketing investment. For every dollar you invest in advertising, you only get 44 cents of value. Read more>>

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