Master the Art of Influence — Persuasion as a Skill and Habit

Tyler Odean kicked off our meeting with a contentious statement: “For startups and founders, being persuasive is way more important than having vision.” Given how many thousands of articles have been written about finding and nailing down mission and vision statements, this is jarring to hear. But when he explains, it makes sense. To succeed, startup founders need to cultivate persuasion as a skill and habit he says. “That’s how they’re going to get the funding, the talent, the momentum to make their vision work.” Read more>>

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