How to Hire a Rock Star Chief Marketing Officer

Hiring a chief marketing officer (CMO) can be one of the most important decisions you make as a start-up CEO. However, the CMO role is often misunderstood. CEOs, particularly first-time founders, often end up hiring the wrong person. Here’s a checklist of traits you should look out for in a great CMO, with sample interview questions to facilitate your decision-making process. Read more>>

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