The Ten Stages of Successful Strategic Alliances

Businesses may enter into alliances for the purpose of realizing any one of the dozens of benefits that these partnerships offer. Offer, that is, when executed successfully. Paul Sanders of INSEAD.edu details the different considerations that are pertinent to the selection of a successful alliance partner — many of which are not far off from the considerations taken into account when selecting a spouse. Successful relationships and successful alliances are not scenarios where you settle for your second choice of partner. They require maintenance and commitment to success by both involved parties. They require demonstrations of devotion and deep ties between alliance members. The parallels continue. How can businesses find and lock down “the one” to attain all of the full benefits of partnership? Read more>>

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