The Eureka Moment Myth

Every hardworking innovator dreams of the day that they might by happenstance stumble across the next big idea. This popularized picture of success — in which smart people have a world-changing idea dropped into their laps — is rampant within the entrepreneurial community, perpetuating the idea that simply being in the right place at the right time is enough to create an innovation that becomes a household name. Greg Satell of Inc.com sets the narrative straight by breaking down the popular story about the discovery of penicillin by Alexander Fleming in 1928. While it is enticing to believe that he was able to walk into his lab and miraculously turn the antibiotics that he found there into a commercially successful, life-saving drug, the truth of the story is something quite different. Why should you discard the idea of success hinging upon a “eureka moment”, and what is the actual process of developing a great idea into a successful one? Read more>>

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