Brand is More than Meets the Eye

A subtle but powerful shift has been moving through the realm of startups in the past few years. With the number of businesses entering the market every year exploding and with very few barriers to entry, new ventures have to dream bigger than stealing market share from established corporations — they must also defend their market share from startups with similar offerings who are entering the market at a similar time. With a constant influx of new ideas, it is no longer enough to simply offer a number of features and an incredible user experience. Those have become commonplace. According to Emily Heyward of TechCrunch.com the difference between success and failure for a startup often hinges upon branding. How exactly can you brand your company to position yourself above the competition? Read more>>

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