Take 5: Fine-tuning Your Powers of Persuasion

Kellogg company is sharing five tips to get people to agree with your idea and jump on board. Firstly, you need to persuade people that your idea is a good idea. This is achievable through strategies such as letting the audience know what they are missing, let them experience the benefits and win a critical mass that will influence the surroundings. Secondly, it is important to understand power dynamics to persuade people to agree with your idea. Indeed, to persuade highlighting your competence or appearing warm depend on your audience and how equally powerful they feel in the situation. The better the power balance between communicators is the higher the chances are to persuade your audience. Thirdly, the use of communication tools for complex idea such as visuals, storytelling, and stressing audience participation can help others in buying into your product. The fourth tip shared by the Kellogg company is on ads. Customers consider some marketing tactics to be more trustworthy than others, therefore it is helpful to know which ones to adopt. Lastly, to persuade your audience, you should study how room lighting shapes decisions as research shows that dim lighting can influence us to pick what we want rather than what we think is approved by the others. Read More >> 

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