5 Ways to Know Your Customers Better than Your Competitors Do

To develop an efficient marketing strategy, it is important to understand what the customers want and how the company can create value into their product better than the competition. The goal is to a better sense of what the customers want than your competition, and even the customers themselves: this is customer insight. To achieve superior customer insight, five different simple steps are recommended. These are: interacting personally with the end user, spend “quantity time” with the customer more than your competitor, watch customers buy your product, watch customers use your product and lastly engage end users as product designers. Read More >> 

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