The Race to $1 billion – How Startups Glossier, Casper, Rent the Runway and Away Became Retails Unicorns

In the business world, a “unicorn” is a startup valued at at least $1 billion. 2019 is the year for unicorn spotting as the major success of Glossier, Casper, Rent the runway and Away pushed them to unicorn status within the first half of the year. Their journeys diverged in many ways but each of these startups used VC funding very carefully, as well as learned the power of personalized and simplistic products.These 2019 retail unicorns are here to stay thanks to their innovative products and retail strategies. Read More >> 

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