Marketing Techie is a knowledge content Web site. Our mission is to deliver an information digest of entrepreneurial thinking and practice, market creation, innovation, and their impact on marketing practice, culled from free sources on the Internet. Our target audience is academicians, managers, consultants, and public policy administrators in high tech/Internet industries. Our value proposition is the regular collection and structured delivery of timely and concise mission critical information. We scan the Internet for data that are relevant for our target audience and write a brief paragraph summary of that data such that the most important points are noted and there is a sense of closure. Readers with greater interest can drill down by jumping to the original source. Students at Embry-Riddle Aeronautical University in Daytona Beach Florida contribute to publication of Marketing Techie
The Founding Origin
Marketing Techie was created by Glenn Omura as an Internet vehicle for mtechie. mtechie is a weekly “push” eletter that generates the primary content for MT. mtechie was published by Glenn from 1996 until September 2014 and is based on a list originally developed by him, called emeig. emeig was the Electronic Marketing and Entrepreneurship Interest Group eletter. emeig was founded as an association newsletter focused solely on entrepreneurship, but has dramatically evolved into mtechie and now covers a wider scope. emeig/mtechie has been continuously published on a weekly basis since 1997. MBA and undergraduate students at Michigan State University helped to create the MT Web site.
In September of 2014 the responsibility of publishing the newsletter was handed to Michael Bowers at Embry-Riddle Aeronautical University. A conversion to WordPress blogging software occurred at this time. MBA students at Embry-Riddle contribute greatly to the production of the newsletter/blog.
Positioning & Philosophy
In MT and mtechie, entrepreneurship is defined broadly, following the Schumpeterian scope. A key factor in the definition of entrepreneurship is innovation. The creation of “new” and the impact of innovation, particularly technological innovation on markets is a primary focus of the newsletter/blog.
Under Glenn’s editorship, web marketing was highlighted. The cyberworld is the quintessential example of the nexus of marketing and entrepreneurship and includes how markets are created (whether by individual entrepreneurs, technology, product or organizational innovations, industry structural shifts, consumer lifestyle changes, etc.). While web marketing will continue to be covered, as the newsletter continues to evolve other areas of technological innovation, such as the commercialization of space, will receive coverage.
No advertising is accepted at MT or mtechie. The plan is to acquire funding via sponsors. If you would like your organization to sponsor MT or mtechie, please contact Michael Bowers at email@example.com. A limited number of sponsors is planned to give sponsors high visibility and control sponsor banner clutter. Further revenues will be targeted by using MT/mtechie as a traffic draw for research and consulting projects that will be implemented by students at ERAU, and supervised by professors.
Publisher & Editor
Mike is a professor of entrepreneurship and director of the Center for Entrepreneurship at Embry-Riddle Aeronautical University (ERAU). He teaches undergraduate and graduate course work in entrepreneurship. A bio on Mike may be found here.
Hao Gong is a MBA-AM graduate student at Embry-Riddle Aeronautical University. She is the associate editor/publisher of MarketingTechie. She also works as the social media assistant in the Center for Entrepreneurship of Embry-Riddle, directed by Dr Michael Bowers. Her responsibilities include marketing, advertising, and operating the social media accounts of CFE as well as MarketingTechie. She is very passionate about both aviation and media marketing industry and currently looking for an full-time job in related field.
Glenn is an associate professor at Michigan State University. After a distinguish career as a professor Glenn has decided to try his hand at academic administration and currently serves as Acting Associate Dean for MBA and Professional Master’s Programs in the Eli Broad College of Business
The opinions, summaries, and financial data are provided for informational purposes only. No warranties, expressed or implied, are made as to the fitness of the information for any purpose or to the results obtained by using the information. In no event shall the editor, mtechie contributors, or Embry-Riddle Aeronautical University be liable for direct, indirect, or incidental damages resulting from the use of the information.
Copyright © 2014 Michael R. Bowers, all rights reserved.
Marketing Techie and mtech may not be stored in a database for reasons other than personal use without written permission from the copyright owner.
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