Category Archives: Marketing

To Airbnb and beyond: Digital transformation in hotels & hospitality

The rapid rise of Airbnb shook the very foundations of the industry and forced incumbents to adapt fast. For marketers and business leaders, this presented both opportunities and threats. Here we look at the transformation of the industry and examine how businesses today can protect themselves. Frequently held as the poster child of digital transformation, Airbnb’s meteoric rise to success was an early case study for the disruptive potential of the internet. But their rise to dominance was far from a certainty. They had to build trust in their brand from day one. Read more>>

‘Outside,’ The North Face Bow VR Experience

Outside magazine has partnered with The North Face and VR tech and production firm Jaunt to distribute “The North Face: Nepal,” an interactive immersive experience created by the outdoor apparel brand. Outside is shipping Google Cardboard headset viewers, compatible with smartphones, to 75,000 subscribers with the December issue of the magazine and subscribers can then access the VR experience through Outside’s mobile channel. Read more>>

USING BEHAVIORAL ANALYTICS TO ENCOUNTER CYBERSECURITY ISSUES

The “castle model”of cybersecurity ,no matter how strongly programmed,has always been attacked and infiltrated by hackers. But does this mean the defense software companies should stop using this model? This article talks about using behavioral analytics, which is common in marketing, to predict the behavior of hackers which will help improve the walls of cybersecurity. Read More>>