Category Archives: Marketing

Is Your Culture Your Brand?

2018-05-14-diversityTake a peek behind the curtain at Amazon, Southwest Airlines and other hugely successful companies and you’ll find one thing they have in common: They blend their workplace culture with their brand so seamlessly that one is indistinguishable from the other. Brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture. Read More>>

The robots probably aren’t coming for your job, but AI is the future of content marketing

Artificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using technology to create hyper-personalized marketing content. By now, most of us have asked Alexa and Siri to tell us a joke. But it’s entirely possible that in the very near future, we could be asking artificial intelligence (AI) systems to tell us a story, or more importantly, using AI content marketing to tell our audiences a story. Read more>>

3 Essential Traits for Earning the Trust of Your Customers

3 Essential Traits for Earning the Trust of Your CustomersThe most valuable thing you’ll ever own is the trust of your clients, customers, and peers. You can’t buy it, and earning it isn’t always simple. Garnering trust isn’t only a matter of being honest (you should be doing that anyway), but of living up to the standards that your clients and customers demand. Over the years, I’ve noticed three components of every trustworthy business I’ve dealt with, whether in a business-to-business fashion or as a customer myself. Read more>>

6 takeaways from the ClickZ Blockchain Marketing Forum

On the morning of March 6, ClickZ hosted the ClickZ Blockchain Marketing Forum in New York, bringing together 80 senior marketers to discuss the impact of Blockchain and Cryptocurrency on marketing. Jeremy Epstein, former VP of Marketing at Sprinklr, CEO of Never Stop Marketing and a recent advisor to the Pentagon, opened the morning session drawing on his 20+ years of experience bringing innovative technologies to the mainstream. Read more>>

How to Build a Brand Pyramid

In this world full of ads, companies need to cut through the noise. The smartest way to do that is to build a strong, memorable brand and relentlessly nurture it over time. Whether you’re a Fortune 500 company or a small start-up, solid branding can reward you with pricing power, customer loyalty, lower advertising costs and inspired employees. However, many companies struggle with branding. Read more>>

MoviePass CEO proudly says the app tracks your location before and after movies

Everyone knew the MoviePass deal is too good to be true — and as is so often the case these days, it turns out you’re not the customer, you’re the product. And in this case they’re not even attempting to camouflage that. Mitch Lowe, the company’s CEO, told an audience at a Hollywood event that “we know all about you. We watch how you drive from home to the movies. We watch where you go afterwards.” Read more>>

Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain can clean up the rampant ad fraud and rebuild trust, and more and more companies are popping up to help guide that along. However, it’s not just technology companies that are embracing blockchain in its early stages. Read more>>

6 ways to increase your conversion rate using behavioral data

When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off. Last week’s Masterclass with SessionCam and Subway—How to Convert Your Website Visitors into Customers—covers the optimization tactics that work to stop this bucket spilling over and maximize your conversion rates. Only 19.2% of webinar attendees are satisfied with their conversion rates, which highlights what a key challenge this is for marketers; 42.6% of attendees are dissatisfied with their conversion rates. Read more>>