Category Archives: Marketing

Weekend Read: Startups Should (Almost) Never Discount Their Prices

Discounting is a slippery slope. Eliminating price reductions denies mediocre salespeople their favorite crutch, while encouraging creative salespeople to craft non-price incentives to spur purchases.Habitual discounting is self-defeating at a start-up — it reinforces customers’ proclivity to delay their purchases, which aggravates the issue in subsequent quarters. Read More>>

What Is Windowing?

Marketers need to consider a windowing tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free format. The concept of release windows is a controversial one. Distributors see the practice as a valid strategy for maximizing revenue around content, while fans view it mostly as an inconvenience, which sometime leads to piracy over legitimate outlets.Experts believe that it is time  to re-examine what exactly we mean by “windowing.”. Read  More>>

Amazon Opens Physical Store, Amazon@Purdue, More To Come

Amazon has officially launched its first physical store, Amazon@Purdue, where students can order, rent, buy, pick up and drop off books and other items required for college. The store is located at the Krach Leadership Center at Purdue University’s West Lafayette, Indiana campus and is open to students, alumni, faculty and staff at Purdue.Amazon is also considering acquiring some RadioShack stores as RadioShack has filed for bankruptcy. Read More>>

What Matters Most for Marketing in 2015?

Salesforce.com has released a report offering a strategic insight into key priorities for marketers in the coming months. Salesforce surveyed more than 5,000 marketers around the world to compile the findings in its second annual report. the survey found that marketers are planning to spend more on social media advertising, social media marketing, location-based mobile tracking, mobile apps and e-mail marketing to create cohesive customer journeys. Also 84 percent responded to increase or maintain marketing budgets in 2015, with social and mobile marketing topping the priorities list. Read More>>

Big Data and the CMO: Only the Tech-Savvy Survive

Technology is being used more in the marketing functions, as opposed to being used just as a customer service platform, thus based on this, the International Data Corporation (IDC) conducted a study and concluded that By 2018, one-fourth of CMOs and CIOs will share a roadmap for marketing technology. The use of technology and data centricity has become so important to marketers that even tech companies are positioning themselves to target those in marketing roles. The fact that data and software is moving from the ‘back office’ to the ‘front office’ is something that’s been happening for the last couple of years. That’s one of the factors driving companies like IBM, Microsoft, and Cisco to re-focus their sales forces, which have traditionally focused on relationships with the CIO and CTO, to the relationship with the CMO. Read More>>

Wendy’s Drops Soda From Kids’ Menus

Wendy’s has joined its contemporaries in dropping sugary sodas from their children’s meal menus. McDonald’s, Subway, Chipotle Mexican Grill, Arby’s and Panera, among others, have already incorporated the same on their menus. Wendy’s’ move, which is already in effect, was first revealed in a press release sent out by the nonprofit nutrition watchdog Center for Science in the Public Interest. They believe that they are taking a responsible step forward that will improve children’s health and make it easier for parents to make healthy choices for their children. Read More>>

Looking to Scale Your Sales? Seven Bullets to Dodge

While companies like Amazon started with books. Ebay started as an auction site for collectors. Any company with a huge amount of breadth has to find that first breakthrough to build their business on. Several insights such as combining the need to do your absolute best with pressure from people who have invested and that urges the drive to beat deadlines and grow beyond capacity. Gabriel Luna-Ostaseski’s sales team at Calfinder had just hit $8 million in revenue and he shares his experience on the same with seven bullets to dodge while looking to scale your sales. Read More>>