Category Archives: Marketing

Growth at All Costs is Perilous — This is How to Scale Sales Sustainably

In this exclusive interview, Karen Rhorer codifies what she’s learned about scaling sales hiring across her career. She shares how leaders can push past the pressures to spin up sales quickly by walking through the four levers for sustainable headcount planning and detailing the key calculations for avoiding a painful future of upside-down metrics that burn through cash. Read more>>

Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

Hockey stick growth. Word-of-mouth. Going viral. Look beyond the jargon and find the stuff of founders’ dreams: the type of explosive growth startups covet. The most celebrated companies are lauded for swift, exponential user growth — a reality that most startups fail to replicate. But the good news is that it’s not the only path. And according to scaling and growth advisor Casey Winters, it’s not even the best one. Read more>>

How Emotional Marketing Can Drive Business Growth

happyfacesAn image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the Wharton Customer Analytics Conference. The speaker, Ridhima Raina, asked the audience how much they thought it cost. Raina said, “I checked this on Ebay this morning and it was $1,000.” Raina asserted that the main reason Vermicular can charge so much for its rice cooker compared to other brands is that the product spikes on what she called “Elements of Value.” Read more>>

Is Your Culture Your Brand?

2018-05-14-diversityTake a peek behind the curtain at Amazon, Southwest Airlines and other hugely successful companies and you’ll find one thing they have in common: They blend their workplace culture with their brand so seamlessly that one is indistinguishable from the other. Brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture. Read More>>

The robots probably aren’t coming for your job, but AI is the future of content marketing

Artificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using technology to create hyper-personalized marketing content. By now, most of us have asked Alexa and Siri to tell us a joke. But it’s entirely possible that in the very near future, we could be asking artificial intelligence (AI) systems to tell us a story, or more importantly, using AI content marketing to tell our audiences a story. Read more>>

3 Essential Traits for Earning the Trust of Your Customers

3 Essential Traits for Earning the Trust of Your CustomersThe most valuable thing you’ll ever own is the trust of your clients, customers, and peers. You can’t buy it, and earning it isn’t always simple. Garnering trust isn’t only a matter of being honest (you should be doing that anyway), but of living up to the standards that your clients and customers demand. Over the years, I’ve noticed three components of every trustworthy business I’ve dealt with, whether in a business-to-business fashion or as a customer myself. Read more>>