BlackBerry is ready to re-launch itself as a global brand with a campaign developed and implemented by ad shop gyro. The campaign repositions Blackberry as the firm that offers “Serious Mobility for Serious Business,” Blackberry hopes that this makeover will help them compete with Apple, which nearly took BlackBerry out of business. Read More>>
Bionym, a Canadian company has created a wearable device that allows people to use their heartbeats to unlock passwords on their devices. The wearable called Nymi, uses heart rhythm as a sensor to unlock devices as heart beats are as unique as fingerprints. As hacking and data breach has become a major issue, Karl Martin, CEO and founder of the company has high hopes for the device. Read More>>
Thailand’s prime minister, Yingluck Shinawatra realized in one of her global expeditions that the Thai cuisine available abroad were unworthy of the name. The issue was distressing enough to be raised at a cabinet meeting and the government has decided to unveil a robot to standardize the art of Thai food.
This state of the art robot consists of a boxy contraption filled with sensors and microchips which was developed over a budget of 30 million baht, around $1 million. It produces a chemical signature, which it measures against a standard deemed to be the authentic version.
Pioneers in nanotechnology wanted the cheapest and easiest
approach to measure food which results in a direct rating of the same. Because even computers cannot judge taste, the food is compared with a standard derived from a database of popular preferences for each dish with 80 being the standardized rating. Read More>>
The need of the hour demands to know if the Chief Analytics Officer is the next ultimate big data job. The answer lies within as someone needs to be accountable for strategic decisions around data. Senior directors believe that the pioneers see the power in data and the power in harnessing that data for competitive advantage.
The core intention is to use these analytics to drive revenue. Many organizations are investing in big data projects to justify the creation of a CAO role. IDC predicts that the market for this technology and services will grow at a 27% clip annually through 2017.
CAOs must have the ability to act as a conduit to bridge the gap between the technology teams and the business teams. Their roles comprise of improving operations and identifying future growth opportunities. Recent study shows that 69% of companies said customer experience was vital for their growth strategies while 12% believe that they take full advantage of analytics to extract customer insights and deliver better service. Read More>>
A startup called Pavlok hopes to raise funds for its new electric shock wrist band by going public on indiegogo. Pavlok intends that its electric shock wristband will make us excersie, wake up on time, and stop procrastinating. The company is looking to raise $50,000 for production and manufacturing of the wristband, which it plans to ship in March 2015. Read More>>
eBay and PayPal will be splitting up in what is called a “strategic move” to help both companies grow. Paypal will be a publicly traded company by the second half of 2015 if everything goes according to plan. Both companies will get new CEO’s as a part of the deal. Read More>>