The US Navy will soon turn to uncrewed aerial vehicles and drones to perform missions at sea, on land, and in the air. It is believed that the currently used F-35 Lightning fighter “should be, and almost certainly will be, the last [crewed] strike fighter aircraft the Department of the Navy will ever buy or fly.” By moving away from crewed aircraft, the Navy could develop new fighting craft without needing to factor in the pilot’s safety, a process that extended the time and cost of projects. Read More>>
WebBank provides the money to get it all started; giving rise to providing money to companies that arrange peer-to-peer loans. The bank is so profitable because of this as it dominates a rapidly growing, low-risk business. And this is one of the most profitable banks in the country that fits on the eighth floor of a Salt Lake City office building that has the capability of generating more than $400,000 in profit apiece, about four times the amount at JPMorgan Chase. Read More>>
Today’s business world must keep pace with the changing times. The digital or mobile strategy days are behind, but business strategy for the modern world is here to stay. Whether it’s Uber reinventing the transportation business, Instagram changing the nature of photography or Netflix disrupting video content, what binds these companies is they brought digital thinking to the very heart of their companies, not just bolted it onto the side.These are companies founded in a world of new behaviors, inspired by new technology and liberated by new market dynamics. Read More>>
Customer engagement campaigns are what creates an impact on the customer’s overall experience. These days, brand marketing leaders are directed to focus on customer experience, which is moving from an idealized strategy to a tactical, operational mandate, centering as it does on how a customer experiences a brand at all touch points, from awareness to post-purchase loyalty. Improving customer experience is no small undertaking. It requires an operational perspective — with an inspection of all the places that a customer experiences a company’s products and services — and a focus on putting that customer at the center of everything. Read More>>
According to the MoneyTree™ Report from PricewaterhouseCoopers LLP (PwC) and the National Venture Capital Association (NVCA), venture capitalists invested $13.4 billion in 1,020 deals in the first quarter of 2015. Quarterly venture capital (VC) investment declined 10 percent in terms of dollars and 8 percent in the number of deals, compared to the fourth quarter when $14.9 billion was invested in 1,103 deals. The first quarter is the fifth consecutive quarter of more than $10 billion of venture capital invested in a single quarter.The survey excludes debt, buyouts, recapitalizations, secondary purchases, IPOs and investments in public companies. Read More>>
Behavioral Marketing has risen to the next level with the introduction of Playlist Targeting where Spotify is focusing on audience segmentation. This move was initiated after successfully launching Video Takeovers and Sponsored Sessions earlier this year.
Playlist Targeting will use first-party data to help brands track listeners’ journeys across devices and allow for targeting based on activity and mood and music tastes. Brands can use the names of user-generated playlists, such as “Workout” or “Dinner Party,” to target messages based on user activity, and they can also use Spotify’s curated playlists that are also specifically labeled. Read More>>
There’s a leadership vacuuming looming over American companies and most of them aren’t prepared. Baby boomers are set to retire in droves – 10,000 turn 65 each day and will continue to do so for the next 15 years, according to a study. That wouldn’t be a problem if there were qualified candidates to succeed them in the leadership roles, but there aren’t. The study goes on to show that just 11% of people worldwide want to be executives. Nearly 46% of the companies surveyed reported “leadership” was the hardest skill to find in an employee. Thus, creating a leadership vacuum for the times to come. Read More>>
The proportion of high school students saying they’d like to start a business declined over the course of a summer program, according to research from New York University. 91% of the participants of the program indicated they would like to own a business. But then they learned how much time it takes to run one — and the difficulties of managing one. And then there’s the risk. Hence, students opted to rather work for a company versus become an entrepreneur and try to start from the bottom because it takes a lot of hard work and it’s also work that might not pay off. After completing the program, the proportion of students saying they’d like to start a business was down to 85%. Read More>>
The practice of tailoring ads to individuals is so prevalent because online marketers are relying on older research about the effectiveness of tailored ads and failing to consider how newer technologies can keep detailed tabs on a specific consumer’s activity. That combination has led to “creepy” advertising.
A recent study suggests that these online advertisements target users based on their web browsing habits and other personal information which have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice creepy runs counter to conventional wisdom among online marketing professionals. Read More>>