Imagination Technologies aims to power communications for the Internet of Things

Imagination Technologies is addressing a new line of Ensigma Whisper radio chips that shows a promising huge potential market connecting smart everyday objects, or The Internet of Things (IoT). But it’s not going to go anywhere without good connectivity. These components for chips, dubbed radio processing units, are important because they could enable much longer battery life for Internet of Things devices. The applications include smartwatches, home automation, health care, automotive, industrial, and beyond. The Ensigma Whisper RPUs are available for licensing now. Read More>>

What Blackjack Can Teach You About Running a Startup

Jeff Ma won millions as a member of the famed MIT Blackjack Team. Now a serial entrepreneur, Ma explains how his skills crossed over from the casino to the C-suite. Like many startups, the MIT Blackjack Team was funded by investors. Whether Ma is betting on a new startup or gambling, he says there are three pillars that you need to have in your organization which are vision, opportunity, and team. Read More>>

These investors will give you $500,000 for a startup idea sketched on a napkin — no product needed

Nicholas Chirls and Alex Lines and partners at a “pre-seed” fund, Notation Capital are investors who will give you $500,000 for a startup idea sketched on a napkin; just the idea would do, but no product, traction, or even a working prototype is required. “Pre-seed” investing is an alternative to raising a traditional friends and family round of financing, or collecting multiple checks from strategic angel investors to get a a startup idea off the ground. Read More>>

Recipe for success starts with diversity

.Recipe for success starts with diversity. For one Silicon Valley startup, the road to success begins with nontraditional leadership and hiring practices that prove diversity not only exists but can be a competitive edge. A restaurant manager and a former cook don’t fit the profile of the typical Silicon Valley IT startup employee. But they’re just two of the most recent hires at Mindflash, a company that offers an online training platform for enterprises and is taking bold steps to exemplify how diversity can exist in the Valley. Read More>>

The US Navy is giving up on fighter pilots and turning to drones

The US Navy will soon turn to uncrewed aerial vehicles and drones to perform missions at sea, on land, and in the air. It is believed that the currently used F-35 Lightning fighter “should be, and almost certainly will be, the last [crewed] strike fighter aircraft the Department of the Navy will ever buy or fly.” By moving away from crewed aircraft, the Navy could develop new fighting craft without needing to factor in the pilot’s safety, a process that extended the time and cost of projects. Read More>>

Where Peer-to-Peer Loans Are Born

WebBank provides the money to get it all started; giving rise to providing money to companies that arrange peer-to-peer loans. The bank is so profitable because of this as it dominates a rapidly growing, low-risk business. And this is one of the most profitable banks in the country that fits on the eighth floor of a Salt Lake City office building that has the capability of generating more than $400,000 in profit apiece, about four times the amount at JPMorgan Chase. Read More>>

You Don’t Need A Digital Strategy, You Need A Digitally Transformed Company

Today’s business world must keep pace with the changing times. The digital or mobile strategy days are behind, but business strategy for the modern world is here to stay. Whether it’s Uber reinventing the transportation business, Instagram changing the nature of photography or Netflix disrupting video content, what binds these companies is they brought digital thinking to the very heart of their companies, not just bolted it onto the side.These are companies founded in a world of new behaviors, inspired by new technology and liberated by new market dynamics. Read More>>

How Customer Engagement Campaigns Impact Customer Experience

Customer engagement campaigns are what creates an impact on the customer’s overall experience. These days, brand marketing leaders are directed to focus on customer experience, which is moving from an idealized strategy to a tactical, operational mandate, centering as it does on how a customer experiences a brand at all touch points, from awareness to post-purchase loyalty. Improving customer experience is no small undertaking. It requires an operational perspective — with an inspection of all the places that a customer experiences a company’s products and services — and a focus on putting that customer at the center of everything. Read More>>

Venture Capital Dollars Invested Exceeds $10 Billion For Fifth Consecutive Quarter, According To The Moneytree Report

According to the MoneyTree™ Report from PricewaterhouseCoopers LLP (PwC) and the National Venture Capital Association (NVCA), venture capitalists invested $13.4 billion in 1,020 deals in the first quarter of 2015. Quarterly venture capital (VC) investment declined 10 percent in terms of dollars and 8 percent in the number of deals, compared to the fourth quarter when $14.9 billion was invested in 1,103 deals. The first quarter is the fifth consecutive quarter of more than $10 billion of venture capital invested in a single quarter.The survey excludes debt, buyouts, recapitalizations, secondary purchases, IPOs and investments in public companies. Read More>>

Spotify’s Playlist Targeting Takes Behavioral Marketing to the Next Level

Behavioral Marketing has risen to the next level with the introduction of Playlist Targeting where Spotify is focusing on audience segmentation. This move was initiated after successfully launching Video Takeovers and Sponsored Sessions earlier this year.
Playlist Targeting will use first-party data to help brands track listeners’ journeys across devices and allow for targeting based on activity and mood and music tastes. Brands can use the names of user-generated playlists, such as “Workout” or “Dinner Party,” to target messages based on user activity, and they can also use Spotify’s curated playlists that are also specifically labeled. Read More>>

Weekly Newsletters on Marketing , Technology, Entrepreneurship, and Innovation