From the Editor

I am pleased to share with you changes in the editorial staff at Marketing Techie.  Anas Mustafa, the outgoing associate editor has accepted a position as financial analyst at Frontier Airlines.  Mr. Mustafa has served well in his role, but as he wraps up his MBA degree, it is time for a career change.

Please welcome Bhushan Gosavi as the new associate editor.  Mr. Gosavi is pursuing his MBA at Embry-Riddle Aeronautical University and is eager to step into his new role.

The pace at Embry-Riddle slows for the summer, I will be traveling and Mr. Gosavi is learning new skills.  So, Marketing Techie and the newsletter will continue to operate abet at a reducing level for the next couple of months.

Female Founders On An Upward Trend, According To CrunchBase

Women are not well represented in technical or founder roles — and that quantifying the issue is difficult because data is so scarce. In 2013, Pinterest technologist Tracy Chou famously highlighted the issue in her post, “Where are the numbers?, which exposed the lack of published data on the number of women in technical roles.

Subsequently startups like Etsy and Dropbox, and giants like Google, Facebook, and Microsoft, began reporting those numbers. When it comes to startup founders, however, the picture is still limited.

Given CrunchBase’s role as the open data platform for the startup community, it was recognized that this data problem has to be solved. So this spring their research team was asked to look at the period of 2009-2014 and find every U.S.-based startup that had an initial funding during that period and do two things: identify the founders for each startup as well as their genders.

As a result, they now have a data set for the past five years to analyze the participation rate of women as founders of U.S.-based, funded startups!

And here is the top line: In the period from 2009 to 2014, CrunchBase records 14,341 U.S.-based startups that received funding. Of those, 15.5%, or 2,226, have at least one female founder. In 2009, 9.5% startups had at least one woman founder, but by 2014 that rate had almost doubled to 18%. At the same time, the absolute number of companies (along with the total number of startups) with a female founder more than quadrupled from 117 in 2009 to 555 in 2014.  Based on those numbers, it seems reasonable to conclude that there has been a steady increase in the number of women founders in the past five years.Read More >>

Air Force sees early success with swarming mini-drone technology

The U.S. Air Force is hoping algorithms based on bee behavior will allow mini-drones to disrupt enemy radar.

Scientists say they are developing technology for unmanned aircraft vehicles that will turn fleets of the miniature aircraft into weaponized swarms.

When bees fly as a group, they do not run into each other. They manage some type of coordinated activity between them to navigate successfully

 “In the laboratory — we have developed algorithms that allow small UAVs to be able to operate that way so that they can work in conjunction without running into each other,” the scientist added.Read More >>

Why Investors Rank New Businesses By Leader Quality

It is quite foreseen that investors rank new businesses by leader quality. In other words, the entrepreneur quality is more important than the idea.
Research shows that CEO’s  who received high scores for character also achieved higher business results. The study insists that every entrepreneur needs to understand the importance of character and leadership which is the key to their growth and success, as much as the ability to attract investors. Read more>>

How to Avoid the Premature Scaling Death Trap

“Premature scaling” doesn’t sound all that sinister. It sounds, at the very worst, like some little business snafu – but it is nothing but a death trap for startups and the most overlooked predictor for startup failure. 

Scaling is the point in the existence of a startup where it experiences positive growth, whereas premature scaling happens when entrepreneurs start focusing on one dimension of the business and advancing it out of sync with the rest of the operation that ultimately leads to failure.  Read more>>

Imagination Technologies aims to power communications for the Internet of Things

Imagination Technologies is addressing a new line of Ensigma Whisper radio chips that shows a promising huge potential market connecting smart everyday objects, or The Internet of Things (IoT). But it’s not going to go anywhere without good connectivity. These components for chips, dubbed radio processing units, are important because they could enable much longer battery life for Internet of Things devices. The applications include smartwatches, home automation, health care, automotive, industrial, and beyond. The Ensigma Whisper RPUs are available for licensing now. Read More>>

What Blackjack Can Teach You About Running a Startup

Jeff Ma won millions as a member of the famed MIT Blackjack Team. Now a serial entrepreneur, Ma explains how his skills crossed over from the casino to the C-suite. Like many startups, the MIT Blackjack Team was funded by investors. Whether Ma is betting on a new startup or gambling, he says there are three pillars that you need to have in your organization which are vision, opportunity, and team. Read More>>

These investors will give you $500,000 for a startup idea sketched on a napkin — no product needed

Nicholas Chirls and Alex Lines and partners at a “pre-seed” fund, Notation Capital are investors who will give you $500,000 for a startup idea sketched on a napkin; just the idea would do, but no product, traction, or even a working prototype is required. “Pre-seed” investing is an alternative to raising a traditional friends and family round of financing, or collecting multiple checks from strategic angel investors to get a a startup idea off the ground. Read More>>

Recipe for success starts with diversity

.Recipe for success starts with diversity. For one Silicon Valley startup, the road to success begins with nontraditional leadership and hiring practices that prove diversity not only exists but can be a competitive edge. A restaurant manager and a former cook don’t fit the profile of the typical Silicon Valley IT startup employee. But they’re just two of the most recent hires at Mindflash, a company that offers an online training platform for enterprises and is taking bold steps to exemplify how diversity can exist in the Valley. Read More>>

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