Big Data and the CMO: Only the Tech-Savvy Survive

Technology is being used more in the marketing functions, as opposed to being used just as a customer service platform, thus based on this, the International Data Corporation (IDC) conducted a study and concluded that By 2018, one-fourth of CMOs and CIOs will share a roadmap for marketing technology. The use of technology and data centricity has become so important to marketers that even tech companies are positioning themselves to target those in marketing roles. The fact that data and software is moving from the ‘back office’ to the ‘front office’ is something that’s been happening for the last couple of years. That’s one of the factors driving companies like IBM, Microsoft, and Cisco to re-focus their sales forces, which have traditionally focused on relationships with the CIO and CTO, to the relationship with the CMO. Read More>>

Are Consumers Gaming You? Let Them, Says Mindshare Study

A survey which involved 2000 US consumers showed that just 47 percent reported that “advertising helps them learn more about the products companies have to offer, while 66 percent of respondents feel they are “always being marketed to.” But the study also found that 47 percent of respondents have attempted to purchase airline tickets on days prices are lower, and 31 percent admitted to intentionally leaving items in online shopping carts in hopes of receiving a discount from the store via email or native ad. Read More>>

Broadband Providers Say Consumers Don’t Need Speeds Of 25 Mbps

Internet service providers respond to Federal Communications Commission’s decision to redefine broadband speeds of at least 25 Mbps downstream and 3 Mbps upstream. The trade group argues that the FCC’s definition of broadband should reflect the speeds that people need for “current” and “regular” services. Internet service providers say that regular users can stream Netflix and other services well below 25 Mbps while FCC say that an average household stream at least 3 to 4 devices at a time which would require higher speeds. Read More>>

Is Google’s Schmidt Right? Will the Internet Disappear?

Eric Schmidt, executive chairman of Google feels the internet will disappear soon. Eric feels that at one point there will be so many IP addresses, device sensors etc that internet will be a part of our life even without us knowing. Thus his statement tthough misleading but true as people in the future will become so accustomed to using the Internet in so many different contexts that they won’t think about ‘going online’ in the way we do today. Read More>>

Verizon Under Fire Over Zombie Cookies

Verizon, along with one of its advertising partners are getting called on the carpet for their privacy practices.
Turn is using Verizon’s UIDH tracking header to tap into deleted tracking cookies and share them with dozens of major Web sites. Last year, people called it the supercookie because it continued to track users even after they cleared their caches or turned on private browsing. Jonathan Mayer, a computer scientist and lawyer at Stanford, has launched a full-blown investigation into these zombie cookies. Read More>>

Wendy’s Drops Soda From Kids’ Menus

Wendy’s has joined its contemporaries in dropping sugary sodas from their children’s meal menus. McDonald’s, Subway, Chipotle Mexican Grill, Arby’s and Panera, among others, have already incorporated the same on their menus. Wendy’s’ move, which is already in effect, was first revealed in a press release sent out by the nonprofit nutrition watchdog Center for Science in the Public Interest. They believe that they are taking a responsible step forward that will improve children’s health and make it easier for parents to make healthy choices for their children. Read More>>

Looking to Scale Your Sales? Seven Bullets to Dodge

While companies like Amazon started with books. Ebay started as an auction site for collectors. Any company with a huge amount of breadth has to find that first breakthrough to build their business on. Several insights such as combining the need to do your absolute best with pressure from people who have invested and that urges the drive to beat deadlines and grow beyond capacity. Gabriel Luna-Ostaseski’s sales team at Calfinder had just hit $8 million in revenue and he shares his experience on the same with seven bullets to dodge while looking to scale your sales. Read More>>

Facebook Acquires Wit.ai To Help Its Developers With Speech Recognition And Voice Interfaces

Technology and social media have clubbed together yet again as Facebook has acquired Wit.ai, a Y Combinator startup to create an API for building voice-activated interfaces. With over 6,000 developers on its platform who have built hundreds of apps, Wit.ai will remain open and free to users, where Facebook wants to use the technology to draw developers into its Build-Grow-Monetize loop where they get help building apps, but eventually pay Facebook for ads to grow or monetize by splitting revenue with Facebook from hosting its ads. Read More>>

Florida’s Cape Canaveral may be world’s busiest spaceport in 2015

This year, Florida’s Cape Canaveral is scheduled to launch up to 24 rockets thus making it the busiest spaceport. Ten launches would be for United Launch Alliance, a partnership of Lockheed Martin Corp and Boeing Co, while the remaining would be by SpaceX. If successful, the program would surpass the Russian-operated Baikonur Cosmodrome in Kazakhstan, which had 21 launches, 19 of which were successful. Read More>>

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